This is JURAJURA Inc. is the innovation leader in Automatic Coffee Machines in the United States, bringing new sophistication, quality, versatility and ease of use to brewing espresso-based beverages at home. Innovation, precision, quality, reliability, sustainability and service shape the DNA of JURA. The Swiss company is the only brand anywhere in the world to focus solely on premium automatic specialty coffee machines and is clearly positioned as a specialist in this market. Coffee machines from JURA are associated with the best coffee result, the simplest operation and stunning design.Automatic filter detectionTo enable the filter and coffee machine to communicate, JURA uses modern RFID technology. Any machine fitted with the intelligent water system (I.W.S.) recognises when a filter is inserted, automatically switches to filter mode and starts the rinsing process. When the filter capacity is nearly used up the machine prompts the user to change the filter. If the filter is not changed, the machine activates descaling mode. After a certain amount of use, the user is prompted to descale the machine. This can only be done when the filter is removed, so there is no more risk of user error resulting from misunderstandings.